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About Us

Who we are


Head-quartered out of Toronto, MOOV Cosmetics is the first nail lacquer to combine luxury ingredients, vegan and cruelty-free standards, a UV inhibitor, and a 10-free philosophy with beautiful travel-inspired colours.


Our philosophy


We are proud to stand by our 10-free philosophy. Our quality nail lacquers do not contain toxins such as toluene, formaldehyde, formaldehyde resins, Dibutyl phthalate, camphor, parabens, animal ingredients, animal by-products and xylene. Our nail lacquers are of superior quality and contain a UV-inhibitor to ensure long-lasting results.

We are proud to be a 100% vegan and cruelty-free company. We never use animal ingredients or test on animals in the process of making our formulas.

We are owned and operated in Canada, and our formulas are ethically made in North America, not overseas.

We are proud to be a company started and founded by female entrepreneurs. We believe in supporting women in business and act in the best interest of creating jobs for other women.


Our Story

MOOV is inspired by the need for a product that fulfills a particular lifestyle;  this was recognized by the entrepreneurial women that launched the brand.  Meeting in the skies as flight attendants, they realized that a healthier option for beauty products was essential due to their unique lifestyle.  Different time zones, dehydration, fatigue, and being always on-the-go led to the realization that there was a niche market for MOOV.  As a requirement to always look their best, they noticed the constant wear and tear on their nails using conventional nail polish.   Together they developed a formula that combined their ethical values, a quality product and a travel-inspired palette.  MOOV was established in 2014.

The Team

Shivani Kumar-Chohan

For Shivani Kumar-Chohan beauty and fashion is more than a business venture, it is an absolute passion. Shivani is known as a true ‘fashionista’, from her extensive experience in shaping the local fashion and beauty scene. She has held the position of Editor-in-Chief for YYZ Living magazine, a luxury lifestyle magazine, contributing Editor to Real Style Magazine, and seven years as Fashion Editor for Anokhi Magazine. She is also the creator of a fashion forward jewellery line, utilizing precious stones and metals. Each and every piece, of this one-of-a-kind jewelry line, is guaranteed to stay in style with any trend. As a result of her travels across the globe, Shivani has had the opportunity to explore and find hidden treasures among the world’s vast and diverse cultures. This exposure is the inspiration for her latest venture -‘MOOV Cosmetics’. It is more than beauty and fashion. It is a representation of her passion, and meant to inspire others.

Wan Lu

Wan was born and raised between Taiwan and Canada, in an environment that embraced international culture, art, fashion and design. At an early age, she became enthralled by bold colours, patterns and textures across cultures from around the world. Having traveled extensively personally and professionally, she found the cross-cultural perceptions of beauty unique and fascinating. The representation of beauty across the globe inspired the creativity and foundation for her partnership at MOOV. Following her entrepreneurial spirit, she wanted to explore the intertwined concepts of beauty and diversity through a globally inclusive product.